VOLCOM

As the Women's Design Director for Volcom Women, a junior brand located in Costa Mesa, CA, I lead the design process, set creative direction, and guide the team in executing our vision. The Volcom girl exudes a laid-back, tomboyish beachy grunge vibe. She’s all about adventure, whether it’s surfing, skating, or snowboarding. She has a deep connection to music, she’s diving into 90s grunge and vintage styles, while still staying current with the latest trends. Her style is effortlessly casual, preferring no-fuss outfits that are both practical and cool. She's a perfect blend of nostalgia and modern edge, embracing comfort while staying true to her unique, carefree spirit.